The Rotary Spark Podcast
Welcome to our dedicated podcast for Rotary International's District 5750, designed to connect our community through the power of personal storytelling. Each episode celebrates the unique journeys of our fellow Rotarians and community members, highlighting their individual experiences, motivations, and the profound impact of their service and contributions.
Join us as we dive into heartfelt discussions with individuals from all walks of life, sharing stories that inspire and foster connection.
The Rotary Spark Podcast
#0015 - Andre Boyd
Discover how a chance encounter at a Rotary meeting changed Andre Boyd's life forever. Our special guest from District 6940 reveals the unexpected journey that began with a simple marketing project for "Grills Gone Wild" and led to a deep commitment to service and community impact. Andre's story underscores the transformative power of showcasing Rotary's contributions and highlights the strategy of inviting potential members to meaningful events before formal meetings. His experience serves as a testament to the importance of active member engagement and retention, illustrating how involvement in impactful projects can foster lasting connections.
As Rotary clubs evolve, they are embracing transparency and flexibility to attract and engage new members. We discuss how clubs are shedding traditional secrecy to highlight the vibrant community projects they champion, from building playgrounds to establishing military welcome centers. Innovative structures like satellite clubs are emerging, allowing for diverse schedules and interests. By sharing inspiring stories of the Rotary Foundation's efficiency and community impact, we aim to attract passionate individuals who want to make a difference. The conversation also delves into the personal touch required to keep members engaged and supported, ensuring a thriving Rotary community.
Rotary is not just evolving in structure but also in how it connects members globally. Technology and digital platforms are now integral to Rotary's mission, as highlighted by the Rotary Spark podcast's role in bridging communication gaps. The pandemic has catalyzed a shift towards virtual interactions, paving the way for collaborative initiatives like dual fundraisers and virtual events with notable speakers. As we embrace these new avenues, the potential to attract a diverse demographic eager for service and impact is limitless. With heartfelt gratitude, we extend holiday wishes and excitement for what the new year holds, looking forward to reconnecting with our listeners and continuing the journey together.
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Welcome to the Rotary Spark Podcast. I'm your host, brian Traeger, and with me today is Andre Boyd from District 6940. How are you doing today?
Speaker 1:Andre Brian doing very, very well. Thank you so much.
Speaker 2:You're welcome. I appreciate having you here. You're the first person on this podcast coming from another district, so I'm really excited to have you and gain your perspective on the world of Rotary.
Speaker 1:Well, I have to tell you, this is very, very innovative, and I'm glad to see that we have districts out there that are really focused on the future and bringing the message of Rotary in a podcast.
Speaker 2:Yeah, no, I think that's really good feedback. So, Andre, tell us a little bit about your Rotary story.
Speaker 1:My Rotary story is very interesting. I came through Rotary through the back door. People always ask and I get that look on Brian's face going back door. What does that mean? Well, my background is marketing. I worked at several TV stations and radio stations in my career and I was working at a TV station in Panama City, florida, and a friend of mine came to me and said hey, we have an event that's coming up and that we need some help marketing it. We have an event that's coming up and that we need some help marketing it, and so would I be able to help? I said, sure, no problem. I mean, I put spots together, run them on TV.
Speaker 2:That's what I do.
Speaker 1:Well, the name of this event was Grills Gone Wild. I know what you're thinking. Well, living in Panama City Beach, there was Girls Gone Wild, which was a video back in the 90s blah, blah, blah, nine yards. So they end up using the Grills Gone Wild as their barbecue event. So the tongue in cheek of the barbecue event really, really got me excited and seeing it. So, anyway, I played, so we produced a television spot.
Speaker 2:We ran it nine yards.
Speaker 1:The event happened. The event happened and then, finally, I got a call one day from the young lady who asked me to put to put this on TV. She said what are you doing the second week in December? And that was 2012. I said nothing, I'm available. Well, she says well, I want you to come here. She gave me the address, Brian, I walked in and I knew pretty much everybody in the room and so, talking, you know, I got my plate of food whole nine yards and all of a sudden, a bell rang, ding, all of a sudden, people stopped what they were doing.
Speaker 1:They all stood up. She said welcome to the rotaryary Club of Panama City Beach. I'm Eric Esbivey, your club president. This, that and the other. And so they started off with these different rituals. Rituals meaning a pledge. They did an invocation and then they recited four questions. I'm like, okay, this is pretty interesting and everybody knew what those questions were, so let's speed ahead. I'm there to watch check presentations happen.
Speaker 1:They, the money they raised was about 20, $25,000. Brian, they gave every penny away to local charities. I was, wow, I'm thinking this is awesome, Whole nine yards. I'm thinking I said you gave all that money away. Why did you do that. That makes no sense to me, Brian. She goes well. That's what Rotary's all about. We're all about service above self. We're all about giving back to the community, Andre. Since you really really had a good time, Andre, would you join our club today? So when I talk about the backdoor, I got to see the benefit of Rotary before I knew what Rotary was. So February 2023, no, sorry, Rotary, February 2013,. That's when I joined Rotary. I remember that day all so well. So when you ask me about my story, I know it's long, but that's how I became a Rotarian that day.
Speaker 2:That's awesome, I really like that a lot that day. That's awesome, I really liked that a lot. Uh, my story is different. So, um, but I'm creating some kind of parallel connections in my head and I I really appreciate the fact that you were able to just kind of absorb the culture, uh, you know, actually directly, uh, without initially being part of the meeting itself, like you were, but actually directly, without initially being part of the meeting itself, Like you were. But you weren't Like you were. You're basically unaware that you were inside of a Rotary Club until that announcement was made.
Speaker 1:But that's the way moving. Now I'm the district governor-elect for District 6940, Northwest Florida.
Speaker 2:Yeah.
Speaker 1:Given. This is something that we talk about all the time. I said we got to show the benefit of what we do and how we do it. First. It's better to invite you, brian, to an event, to where we are making an impact keyword, impact in our community first. Then the pop in circumstances. You come into the meeting, blah, blah, blah, nine yards. Now, brian, you see the benefit of what Rotary is all about. Too many times, you know, we invite people to come to our Rotary clubs. In some cases I'm going to talk about District 6940. Majority of times you invite them three times this, that and the other and then you ask them they want to join the club and blah, blah, blah, nine yards.
Speaker 2:Well, wait a minute.
Speaker 1:You know what? What we found out? That the typical Rotarian, if we don't retain them for at least two to three years, they're going to leave us. You know why? Because we haven't engaged them enough. So engage our members, our, our prospective members. First, get them to the event. Let them see the impact of what rotary is all about, whether they're reading to children in the library, whether they're picking up trash because with picking up trash, what do you do?
Speaker 2:you're making the community a little bit better. Of course. Yeah mean if you're not willing to spend and I think it goes both ways If a member is not willing to invest two to three years, or if a group of people or people specifically within an organization are not willing to invest two to three years into an individual's life, there's no mutual benefit. I would say that, just like you know I'm not a relationship expert uh, proof's in the pudding I about um tied to the amount of animals I have in my home, but I do know about, you know, honeymoon periods.
Speaker 2:And if you can't withstand that, and in both directions, then you know, maybe maybe it's either the wrong fit or maybe you you met the wrong people because you know not to knock anyone specifically, but there are personality differences. There are people in Rotary that if I met first I would have never, I would have never joined. And there are people that maybe if I met a little bit sooner, uh, I'd potentially become, you know, a little bit more engaged a little bit faster. And I think that as we get an opportunity to spend time with Rotary, or really any organization for that matter, we get to kind of understand the landscape and get to know different personalities and how this is a larger moving puzzle that has a lot of history to it. Yes, so it takes a while, and if you're, if you're, if someone's just going to join Rotary, and then you know there is no engagement and they're going to sit by themselves for a year or two years, three years.
Speaker 2:Are they joining in the first place? And, what you know, they're going to think to themselves hey it's time to go.
Speaker 1:Well, that's something that we've realized in a lot of our clubs in District 6940 that we've got to continue to. You have to engage members. It can't be a, it can't be two months from now, it can't be a year from now. Engagement starts very, very quickly. Specifically in my own Rotary Club back in Florida, Engagement starts when, when the onboarding membership process is being because we do an onboarding process and everything.
Speaker 2:Yeah.
Speaker 1:That when the member, when that prospective member, sit there, we actually show them a video of our different events and at that time the membership chair will say okay, let's say, Brian, use your example. Okay, Brian, you solve these four events. Brian, which event do you see yourself? Involved in today? Why?
Speaker 1:do we do that. So the prospective member makes a decision to be service-minded and to do something, because we have to give them something to do. And so we've done this and our retention rate in our club has gotten better, because now those members see the benefit of what Rotary is all about. We show them the impact by them participating in, whether it's our military welcome center or just any other.
Speaker 2:Yeah, you're integrating the element of choice instead of kind of leaving it as a potential mindless hive. Essentially, You're getting them to engage and actually make some decisions tied to what they're interested in so they can inject a little bit of self, but also put service above self by understanding that they need to stay somewhat stimulated so they don't fall asleep.
Speaker 1:They have to come back once they've done their volunteering for whatever event. Guess what we do the following week. Hey, brian, you went out to the Military Welcome Center at the airport, brian, give the mic to Brian. Hey, brian, tell us what you thought. It was the best experience I've ever had blah, blah, blah, nine yards and that I was able to interact with folks and they got to tell their military story to me. That, right there, impacted my life so much. We talked about that word, impact. Impact is a huge word these days. You know, with Stephanie Urchick, our Rotary International President, that is a big word. It's that impact, not outcome. It's impact of what we do as Rotarians. We again, impact means what that, yeah, we can give. We can give a thousand dollars for, for for books. That's the outcome. You know the impact A child can read and that children are reading, because if they're not learning how to read, trust me, there's a whole nother system that's out there. That's not good.
Speaker 2:That's a really good point. We've had several opportunities to chat, and we actually had an opportunity to chat right before this episode, so let's, let's dive right in. You wanted to talk about the future of Rotary, so let's talk about the future of Rotary. Where are we going?
Speaker 1:Brian, where we're going in Rotary right now is that, of course, we're told to need to grow membership, we need to grow foundation giving, we need to create new clubs and everything like that. Well, here's the thing.
Speaker 1:We have to take care of the people in our house first. We need to make sure our members are strong, because it's through our members that we're able to grow Rotary. Here's the thing. We have a lot of clubs that are very traditional and they're there. You know, paul Harris did a great job in getting us together and Honan Yards, our founder, but today we have to look at innovative ways to grow our brand. Grow our brand is very important too, because back in the day it was all about where we did everything in secret. It was all secretive, meaning that maybe the playground that's outside right now that Rotarians got it built, we never talked about that. Those days are gone. If we're going to grow Rotary, we've got to stop keeping things a secret and tell people what we do, and tell people what we do, because if you're sitting there and your kids are at that playground, it's okay to put a sign up that said that this part was built by the Rotary Club of Mid-West City. It's okay. We have to start looking at ways to what Meet the needs and the wants of our prospective members first. We've got to do that. So what does that mean? We have to focus on their time we have to focus on. Maybe it'll be financial and also the biggest thing we have to focus on their interest. Rotary has given us the roadmap to where we can create new, innovative clubs, what we call satellite clubs. You know, eight members, whole nine yards. That's attached to the home club. But it's okay, because here's the thing, that those folks may have another, a whole, I don't want to say agenda, but they have a whole perspective on where they can take Rotary but still keep the foundation solid.
Speaker 1:Continue with the four-way test, five-way test in some clubs that stays the same. But here's the thing. We're meeting their needs by what? Creating a different time? Well, if your club meets for breakfast and they can meet in the evening, fine If they, if you. Well, if your club meets for breakfast and they can meet in the evening, fine. If your club dues are for annual dues, I'm sorry. Your quarterly dues, if your quarterly dues are X amount of dollars, and maybe that person, that's not going to fit into their budget. But why will fit into their budget? Okay, so now that checks two boxes. The third is the interest. You know what that club may be interested in just doing service meeting twice a month, one of the weeks, decide to have a speaker that has been thought about, that fits their needs and what they want to hear. That's how we create innovative clubs. That's how we are able to grow our Rotary brand.
Speaker 1:Now I do want to touch on our Rotary Foundation for just a second, if you don't mind. Sure, our Rotary Foundation. You know top uh, one of the top foundations in in the world. You know charity. I've seen charity, uh, charity navigator rates was very, very high, blah blah. You can check it out.
Speaker 1:But do brian, did you realize that out of one dollar, only eight cents goes to administrative costs? I'm I wish you could see his face when I said that. Yes, sir, eight cents out of every dollar, so 92 cents goes towards our projects. And this is the reason why I invest. I'm going to tell you why I invest in the Rotary Foundation as a Paul Harris Society member, meaning that I've pledged to give at least $1,000 every single year. Because I have witnessed the benefit of Rotary and how we are doing in our communities, because with that investment that money's coming back to us. I know in our district it's invested for three years. Know, then we will see some of those residuals come back, but we're able to do community projects, global grants and get that support. So at the end of the day, I get to see the benefit of it that we talked about, the benefit of why I joined.
Speaker 1:Now I'm telling you the reason why I give because I'm happy to say that there is a water fountain on a trail that we put up. I'm happy to show the proof that that military welcome center that's sitting at the Panama City Beach Airport, our club renovated the place. So you get to see the benefit. And this is some of the selling points I say selling points in the marketing of of new members is to show them that, it's to show them that this is what we're all about. A step back to move three, three steps forward. Today, I think that we, we, we need to um, look at our members, see how they're doing. Too many times we sit in a, I would say a, board meeting and, I'll be honest with you, we make pre-judgments of what, why they're not coming. We tell ourselves the story why we don't see xyz person sure, without asking the person, without?
Speaker 1:asking the person and I said we I, we just went through this exercise in my own club. I said they're like, well, we need to go ahead and terminate this member, this member, this member. I said can I ask a question? Has anybody picked the phone to call Clay? Oh well, well, if he's not showing up, I said I tell you what. I'm going to put y'all on hold for a second Clay. How you doing my friend Andre? I've been suffering. He told me the reason why he haven't seen him. I said, by the way, this is the reason why he's not there.
Speaker 2:Sure you sit a new member in a club. They can probably fill out a few pages of reasons why they have no interest in coming back a second time, you know why?
Speaker 1:Because somebody physically did not check on them. This is where it's going If we want to retain our members. Brian, it takes literally a second to get that number. You can call them, you can text them. I don't recommend emailing them, but I think something that's personal that says, hey, how are you doing? I haven't heard from you in a while. You know, I just want to check on you and we have found out a lot of great information from folks. Someone was traveling abroad for three months. We didn't know that, but they made the assumption that the person did not care about Rotary. But guess what? They ended up going to Rotary meetings in the countries they were visiting.
Speaker 2:And I'd like to add on that. Onto that too and this is just based on my own experience engaging in that specific with that specific member I'd encourage that person to be brought to several different people in power positions, depending on what the individual wants the narrative to be. Because, you know, this might sound a little bit like paranoia, but I don't think it is.
Speaker 2:I think we all have a biased perspective to some extent, if they reach out to an individual who, basically, is concerned about rocking the boat, so to speak, that person's voice may not carry out to the people's ears that need to hear that individual. These changes might not occur, especially within an organization that has so much history and, let's say, someone's in more of a traditional club. That can be one of the really big challenges of having someone with fresh eyes in a traditional club. They can get lost between the cracks. I've experienced that myself.
Speaker 1:But the key is the key is is that clubs have to be willing, willing to listen to just different ideas, but the concept never changes.
Speaker 2:Yeah.
Speaker 1:A four-way test. Don't change the service above self. Doesn't change all. All it is is just a different presentation on how to connect with those that we're trying to attract yeah, it doesn't change the interpretation of it does right.
Speaker 1:So I just say, you know when, when we're out here trying to to I don't like the word recruit members. We want folks who want to come into our clubs, that want to make a difference, because you know what, that's my feeling when we have new members that come in, because they join our clubs, because they want to make a difference within themselves and within our community, within the world. They want this to happen. So why aren't we doing that for them? Because sometimes and this is something that our district governor line talks about that we've got to stop, as leaders, stop failing our members. We've got to stop it. We've got to stop it. No-transcript. They actually have a definite role because they are the key to our members.
Speaker 2:You have to let new people fail. Yes, you really do. You have to. You have to shake things up and you have to let new minds and new personas fail, so that they can succeed.
Speaker 1:Right. But also, like we said, having you know, I'll go back to my own club when joined, because I left another club and I actually went to the club I'm in now, the club. I asked. I said you know, tell me what your challenges are in this club. I want to know. I said, andre, we don't have a website, not a problem, that's a couple clicks of a button. Blah, blah, blah, nine yards. Is it the best website in the world? No, but I checked the box for them. Andre, we don't have bylaws, not a problem. Today I said hey, listen, we need bylaws. Blah, blah, blah.
Speaker 1:Today I'm looking for three people to join this committee. I need you to raise your hand. And one, two, three, boom, five people raised their hand. I was able to engage members who have never volunteered for nothing in that club. Because I, because there was a job that had to be done and, brian, they jumped on it because now they now they feel empowered that they are, that what they're going to, what they're going to recommend to the board into the membership, is going to be profound. It's going to be something that that's something that's how they were making their impact.
Speaker 2:So at the end of the day, that's what it's all about. I love it. So let's wrap this up with one step forward for 6940 and 5750. Any ideas as to how both of our districts move forward?
Speaker 1:5750,. Any ideas as to how both of our districts move forward? Well? I tell you, by Rotary Sparks, the Rotary Spark podcast the Rotary Spark podcast has made a really, really big impact when I spoke to our district editor, who puts our newsletter together, and I told him about what 5750 is doing with the podcast, and so that turned up a lot of interest.
Speaker 1:And as I was at my district zone meeting summit and talking to the district governor Lex, from all up and down the East Coast and the Bahamas and the islands and everything like that, talking about this podcast, brian, it became a topic of conversation because it's using the technology, using the using, just using what I'm seeing here and making this available not only to your members, but to the world I'm seeing here and making this available not only to your members, but to the world. So that's the one thing that I could tell you that really, really bridged the gap. Something else to collaborate on is that we you know a lot of our clubs, you know, during the pandemic decided to go to an online, just that and the other, and I know that it wasn't popular for a lot of folks going on yards, but in my own club, we embraced it. Now it's part of our, it's a part of our membership package that we put out. Now we talk about collaboration.
Speaker 1:Well, brian, it if, if it says that you need such and such and such from the state of flor to to speak to your Rotary Club, well, guess what? We can make that happen. How, Brian, can you put, can you hook up a? You know I can say a monitor but a computer to where your club has a screen, blah, blah, blah. And all of a sudden we have quote, I'm going to say Marco Rubio, who's vetting to be our new secretary of state, coming up in the next presidential cycle.
Speaker 1:Well, guess what? That's what you know. Matt calls Andre, andre goes, you know what? Let me see what I can do about that, talking about just bringing that information back and forth and so, because I see what you guys do with your podcast and letting you know how we've done it. You know when the pandemic happened, because we did have Marco Rubio to be our speaker one time.
Speaker 2:That's why I bring him up.
Speaker 1:But not only that. You know it could be, you know it could be our next international president, our national, our Stephanie Urchik, or it could be one of our zone, our Rotary director leaders, because you may think, or members may think well, why am I, why do I want to hear from those guys? Why? Well, let me tell you something when you hear, like Stephanie Erchik speak, our Rotary International President, and how down to earth she is, she is all about her Pittsburgh Steelers and she's all I mean, even in the colors of Magic of Rotary, which is our theme this year, if you really look at that theme, look at the colors and look at the stars, pittsburgh Steelers craziness.
Speaker 1:But again, where you guys may have a contact or a need or no, no, I know I could tell you how we can collaborate very, very quickly is that both of us. National disasters happen. Well, it may be a time where Oklahoma gets hit with a tornado. The Rotary Clubs may need a little hand and help. Oh, wait a minute. We have a quick connection to our Rotary Districts in Florida. Why, andre, here's the challenge we're having blah blah a minute. We have a quick connection to our rotary districts in Florida. Why, andre, here's the challenge we're having blah, blah, blah honing on yards.
Speaker 2:Vice versa, or even a dual fundraiser. A dual fundraiser, A new event that's created in both locations and having even a small competitive nature of hey, let's race to the finish line with our brother and or sister district over in the panhandle.
Speaker 1:It can be even to the point of the race to polio. It can actually go that far as well. But, like you said, a cool fundraiser that people actually care about and they want to be a part of.
Speaker 2:Yeah, no, I love this. It's kind of an opportunity to see the possibility of breaking down the tech barriers and letting the traditional stuff stay where it needs to be or intertwine, if it's appropriate, within a specific narrative, but just basically removing the bottleneck and allowing Rotary to finally change into what it wants and or needs to be and also to attract those that want that change or want to see that happen.
Speaker 1:But also and again we talk about the attraction this may be attracted to a whole nother demographic yeah that we kind of sort of say, oh well, they don't make enough money to do that. No, no, no, no, no, no, no. Do they have the heart to serve? Yeah, do they have the heart to? You know, just to be there and to make things happen? I see a lot of our. I would say our younger Rotarians are younger Rotarians. I see more satisfaction out of them when they are doing something that made a difference.
Speaker 2:That's great. Well, thank you for all of this, Andre. I really appreciate it.
Speaker 1:Well, I appreciate you taking the time to hear me talk about my story and babble about Rotary, to hear me talk about my story and babble about Rotary, but I really believe that Rotary is the key to changing people's lives.
Speaker 2:One thing I want to touch on just before we wrap up is and I've said that once before, but I promise this is the last time you talking about Marco Rubio I'd love to get you know people from the ISS or people involved in any capacity tied to maybe you know the 10 largest organizations that are currently considered the largest organizations in the world, specifically on the tech side, or really any any individual that can inspire people to make the realization that spectating is a choice.
Speaker 2:You know there's a difference. There's a clear division between being a spectator and participating, and spectating is important and I do it. There are a lot of times that I'm not necessarily in the camp of people of action, but regardless of our size and our influence or levels of wealth whether it's social, financial or any other variety of agreed upon wealth status we can still participate and make a minor change. That matters, and that's why I want to just mix it up a little bit. Get some more inspiring speakers within our district to learn from your district and kind of focus on other districts and what they're doing, so that we can really make some more changes.
Speaker 1:Well, I could see in your podcast, because you showed me your calendar, that you're moving in that right direction, Brian, in the way that the Rotary Club of Mid-City oh yeah, the Rotary Club of Midwest City, Midwest City. I get that wrong every single time. But no, you guys are moving in the right direction, sure, and that. You know, sometimes change is hard for folks.
Speaker 2:Yeah.
Speaker 1:And that. But sometimes when you do make those changes and they personally see benefit and they see, okay, well, I can see how, how this is impacting our lives, this, that and the other, and it you know, I always use the analogy about a battleship. I said you know, I tell my clients all the time listen.
Speaker 1:I said you know I'm the tugboat, that's the battleship. My job is to turn that battleship around and I've actually witnessed a battleship being turned around in the harbor before, brian. It takes a while for them to do it, but when they finally get it done, the boat is going in the right direction, the way that it was designed to do. But the tugboat sometimes with rotary, where we are, sometimes folks right now, like yourself, you may be the tugboat that it's inching, it's turning, but it might not be at the capacity that you were looking for it to happen, but it is happening. This podcast is happening. This is future and bringing the information to the information about the Rotary Club here in Oklahoma and the district here. This is very, very innovative.
Speaker 2:Well, thank you for that feedback and I really do, and I haven't given myself the opportunity to push credit in this way. But honestly, if I didn't have the humble roots of being a member of the Midwest City Rotary Club and being in more of a traditional club that you know they love their religion and they are super supportive of local schools and veterans and they like to sing there are a lot of it's if I wasn't in such a great humble group of people that kind of made me a little bit uncomfortable, that made me want to break out in some type of way and grow, I don't think this podcast would have came to be. So I have to give Midwest City Rotary Club credit for my Rotary origin story as well. So thank you, midwest City Rotary.
Speaker 1:Club and you shared with me earlier that with your club has really changed your life professionally and personally. And that's exactly what Rotary is there to do is to make those things happen and to realize and for them that club, to realize what your full potential can be. But the good thing about it is that you know. You know you mentioned your club all the time in this podcast because you're proud of your club, you're proud of what they've done. You're proud that that you're learning things from your club that you did not know and, vice versa, they're going to learn things that you know that now you know. Yeah.
Speaker 2:You have to start somewhere, yes, sir. So thanks again, Andre. I want to thank District 5750 and all of the Rotarians within our district, Also all of the Rotarians outside of our district and the El Monte Library for allowing us to record IT Spark for facilitating some of the support behind the scenes, and anyone else that I didn't mention. Happy holidays everyone. Merry Christmas, Happy Hanukkah, Any other holidays that I did not mention, as well as Happy New Year. We will be seeing you again after the new year. So happy 2025, everyone. Have a good night.
